V. A. Shiva Ayyadurai, also known as Dr. E-Mail, is the chairman and CEO of EchoMail, Inc. Shiva is the inventor of the world's first E-Mail system for which he was recognized with the prestigious Westinghouse Science Award. The U.S. Copyright Office issued TXu-111-775, the first Copyright for EMAIL, to Shiva. Shiva founded EchoMail in 1994 to provide advanced business intelligence technologies for E-Mail management.
Thursday, December 2, 2010
Use a Meaningful Subject Line
A meaningful subject line is an important prerequisite of any E-Mail. The recipient most likely has many E-Mails in his Inbox. He or she is going to scan the Subject line quickly to narrow down the list of E-Mails on which to take action or read. If you do not have a meaningful Subject line, the recipient may not read it or worse, may even trash it without reading.
Take a moment to see whether the Subject line conveys the essence of what is in the actual E-Mail body before hitting that "Send" button.
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