When you write an E-Mail, you are mirroring your thoughts and feelings in the electronic medium. It is important to understand the difference between writing an informal and a formal E-Mail. Sometimes it is okay to be funny and joking; that is the nature of the E-Mail medium. However, in business communications, err on the side of formality by spell checking, grammar checking and following proper etiquette of writing with proper headers and footers on all E-Mail communications.
For organizations, every E-Mail sent to a prospect or customer reflects your organization's brand. Set standards, protocols and templates to ensure that the millions of E-Mails that are sent do not erode your brand, but rather enhance it through each communication. Within each communication, be concise with clear objectives and the result you hope to achieve.
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